How to Create Your First Lead Request

A lead request tells sellers exactly what kind of leads you're looking for. This guide walks you through creating your first one.

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Before You Start

Make sure you have:

• ✅ A Buyer or Both account type
• ✅ A clear idea of what leads you need
• ✅ Your budget in mind

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Step-by-Step Guide

Step 1: Start a New Lead Request

1. Click the + Create button in the navigation bar
2. Or go to Lead Requests → Create New
3. Or visit /new directly

Step 2: Choose Your Category

Select the category that best describes the leads you need:

1. L1 Category – Choose the broad category (e.g., "Home Services")
2. L2 Category – Choose the subcategory (e.g., "Cleaning")
3. L3 Category – Choose the specific service (e.g., "House Cleaning")

Tip: Be as specific as possible. "House Cleaning" will attract better leads than just "Cleaning."

Step 3: Set Your Profession

Enter your profession or business type. This helps sellers understand who they're submitting leads to.

Examples: "Professional House Cleaner," "Cleaning Company," "Domestic Cleaning Service"

Step 4: Set Your Price Per Lead

This is how much you'll pay for each lead you purchase.

• Minimum: £5 per lead
• No maximum: Set whatever price works for your business

Pricing tips:

• Higher prices attract more and better quality leads
• Consider your customer lifetime value when setting prices
• You can adjust this later if needed

Step 5: Set Your Monthly Budget

This is the maximum you'll spend per month on this lead request.

• Must be at least 2x your price per lead
• Once you hit your budget, sellers can't submit more leads until next month
• You can increase your budget anytime

Step 6: Location Settings (Optional)

Want leads from specific areas? Enable location filtering:

1. Toggle "Filter by location" on
2. Select countries – Choose which countries you accept leads from
3. Select cities (optional) – Narrow down to specific cities

Example: A London plumber might select "United Kingdom" and "London, Manchester, Birmingham"

Step 7: Enable Auto-Pay (Optional)

Turn on Auto-Pay to automatically purchase leads that match your criteria.

• Requires a saved payment method
• Only purchases leads up to your monthly budget
• You can review and manage in Settings → Billing

When to use Auto-Pay:

• You want leads immediately without manual review
• You trust the platform's lead scoring
• You have consistent capacity for new customers

Step 8: Add Description (Recommended)

Add details to help sellers understand what you're looking for:

Service Description – What do you offer?

"We provide professional house cleaning services including regular cleaning, deep cleaning, and end-of-tenancy cleaning across Greater London."

Lead Description – What makes a good lead for you?

"Homeowners or renters looking for regular weekly or bi-weekly cleaning. Properties between 1-4 bedrooms. Budget of at least £15/hour."

Step 9: Add Terms (Optional)

List any specific requirements sellers must agree to:

• "Lead must be the homeowner or have authority to book"
• "Lead must be within 20 miles of Central London"
• "Lead needs service within the next 30 days"

Step 10: Add FAQs (Optional)

Answer common questions sellers might have:

Q: What areas do you cover?

A: We cover all of Greater London, including zones 1-6.

Q: How quickly do you need leads?

A: We prefer leads needing service within 2 weeks.

Step 11: Add Images (Optional)

Upload images to make your listing more attractive:

• Your team or work photos
• Before/after examples
• Company logo

Step 12: Review and Publish

1. Review all your settings
2. Click Publish to make your lead request live
3. Or click Save as Draft to finish later

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After Publishing

Once live, your lead request will appear on:

• The Explore page for sellers to find
• Category pages matching your service
• Search results

You'll be notified when sellers submit leads.

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Lead Request Checklist

Before publishing, make sure you have:

• Correct category selected
• Competitive price per lead
• Realistic monthly budget
• Location filters set (if needed)
• Clear service description
• Specific lead requirements
• Payment method added (for purchasing leads)

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Next Steps

• Setting the right price per lead
• Configuring monthly budgets
• Understanding L1/L2/L3 categories

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Need Help?

If you're stuck creating your lead request, contact support.