Rejecting Leads & Providing Feedback

Not every lead will be right for your business. Here's how to reject leads properly and provide helpful feedback to sellers.

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When to Reject a Lead

Consider rejecting a lead when:

• ❌ It doesn't match your service category
• ❌ The location is outside your service area
• ❌ You already have this lead (duplicate)
• ❌ Information is clearly incomplete
• ❌ You've hit your budget and can't purchase
• ❌ The lead score is too low for your standards

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How to Reject a Lead

Step 1: Access the Lead

1. Go to Inbound Leads
2. Find the lead you want to reject
3. Click to open lead details

Step 2: Click Reject

1. Click the Reject button
2. A rejection dialog will appear

Step 3: Select a Reason

Choose the reason that best fits:

Reason	When to Use
Poor Quality	Lead score too low, information seems unreliable
Wrong Category	Lead doesn't match the service you offer
Duplicate	You already have this person as a lead
Insufficient Information	Missing key details you need
Out of Budget	Can't afford to purchase right now
Other	Doesn't fit the above reasons

Step 4: Add Feedback (Optional but Recommended)

Write a brief message to help the seller improve:

Good feedback examples:

• "Lead is for commercial cleaning, but I only do residential."
• "This person is outside my service area (London only)."
• "I need phone numbers for all leads—email alone isn't enough."

Keep it:

• Constructive, not critical
• Specific, not vague
• Helpful, not harsh

Step 5: Confirm Rejection

Click Confirm to complete the rejection.

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What Happens After Rejection

For You

• Lead is removed from your Inbound Leads
• You're not charged anything
• You can't undo the rejection

For the Seller

• They receive a notification
• They see the reason you selected
• They see any feedback you provided
• They can improve and resubmit (if appropriate)

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Rejection Reasons Explained

Poor Quality

Use when:

• Lead score is very low
• Information seems fake or unreliable
• Details don't make sense

Seller takeaway: They need to submit better-qualified leads.

Wrong Category

Use when:

• Lead needs a different service than you offer
• They submitted to the wrong lead request
• Category mismatch is clear

Seller takeaway: They need to match leads to the right requests.

Duplicate

Use when:

• You recognize the person
• They're already in your system
• You've received this lead before

Seller takeaway: Not their fault—duplication happens. They can submit elsewhere.

Insufficient Information

Use when:

• Missing required fields
• Contact details are incomplete
• Not enough to make a decision

Seller takeaway: They need to gather more complete information.

Out of Budget

Use when:

• You can't afford to purchase right now
• Your budget is depleted
• Lead is fine, just bad timing

Seller takeaway: Nothing wrong with the lead—buyer has budget constraints.

Other

Use when:

• None of the above fit
• Always add feedback explaining why

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Writing Effective Feedback

Do's

✅ Be specific about the issue ✅ Suggest how to improve ✅ Keep it professional ✅ Be honest but kind

Don'ts

❌ Be rude or insulting ❌ Leave it blank without explanation ❌ Be vague ("bad lead") ❌ Make it personal

Examples of Good Feedback

Situation	Good Feedback
Wrong location	"I only serve Manchester, this lead is in Liverpool."
Wrong service	"Looking for window cleaning, but I only do carpet cleaning."
Low quality	"Email bounced when I tested it. Please verify contact details."
Duplicate	"I received this same lead from another source last week."

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Impact of Rejections

On Sellers

• Frequent rejections may affect their reputation
• Constructive feedback helps them improve
• They may avoid your requests if too many rejections

On You

• No negative impact for reasonable rejections
• Builds better lead flow over time (sellers learn your preferences)
• Keeps your budget for leads you actually want

On the Platform

• Helps improve lead matching
• Identifies problematic patterns
• Creates better experience for everyone

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Can Sellers Resubmit?

Yes! After rejection, sellers can:

1. Improve the lead based on your feedback
2. Resubmit to your request (if appropriate)
3. Submit to a different, better-matching request

Resubmitted leads appear as new Inbound Leads.

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Bulk Rejections

If you have many leads to reject:

1. Go to Inbound Leads
2. Select multiple leads using checkboxes
3. Click Bulk Reject
4. Choose a common reason
5. Optionally add feedback
6. Confirm

Note: Use the same reason for bulk rejections. If leads need different reasons, reject individually.

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Best Practices

1. Reject promptly – Don't leave sellers waiting
2. Always provide feedback – Helps improve future submissions
3. Be honest – Accurate reasons benefit everyone
4. Don't reject good leads – If it matches your criteria, consider buying
5. Review your criteria – Too many rejections? Maybe your requirements are unclear

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Next Steps

• Managing lead statuses
• Reviewing inbound leads

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Questions?

Need help with rejections? Contact support.