Improving Your Acceptance Rate

A higher acceptance rate means more earnings and a better reputation. Here's how to get more of your leads purchased.

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What's a Good Acceptance Rate?

Rate	Level	What It Means
80%+	🌟 Excellent	You're a top seller
60-79%	🟢 Good	Performing well
40-59%	🟡 Average	Room for improvement
Below 40%	🔴 Needs work	Significant changes needed

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The Fundamentals

Quality Over Quantity

The #1 rule: One excellent lead is worth more than ten mediocre ones.

Quality leads get purchased. Poor leads get rejected and hurt your rate.

Match the Request Exactly

Before submitting, verify:

• ✅ Lead fits the category precisely
• ✅ Location matches requirements
• ✅ Lead meets any stated terms
• ✅ You'd want this lead if you were the buyer

Fresh Leads Win

Recent leads convert better:

• Inquiry within the last 24-48 hours: Ideal
• Within a week: Good
• Over a week old: Getting stale
• Months old: Likely rejected

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Improvement Strategies

1. Read Lead Requests Thoroughly

Don't skim—read carefully:

Look for:

• Specific requirements in the description
• Location restrictions
• Buyer's ideal customer profile
• Terms you must agree to
• FAQs that clarify expectations

Ask yourself:

• Does my lead genuinely fit this?
• Would I be happy to receive this lead?

2. Improve Your Lead Sourcing

Where you get leads matters:

Higher quality sources:

• Direct inquiries to your business
• Exclusive referral partnerships
• Your own advertising campaigns
• Personal network referrals

Lower quality sources:

• Purchased lead lists
• Shared databases
• Old contact lists
• Unknown origins

3. Verify Before Submitting

Double-check every lead:

Contact verification:

• Is the email real and typed correctly?
• Is the phone number valid and complete?
• Can you reach this person if needed?

Need verification:

• Does this person actually need this service?
• When do they need it?
• Are they in a position to buy?

4. Write Compelling Messages

Your message influences purchase decisions:

Include:

• How you obtained the lead
• What specifically they need
• Timeline or urgency
• Budget indications (if known)
• Best time to contact

Example of a great message:

"Homeowner called yesterday looking for a kitchen renovation quote. Budget around £20k, wants to start within 2 months. Already has plans from an architect. Best reached in evenings after 6pm on mobile."

5. Target the Right Lead Requests

Not all lead requests are equal:

Submit to requests with:

• Clear, detailed descriptions
• Fair pricing
• Active buyers (check profile)
• Requirements you can meet

Be cautious with:

• Vague descriptions
• Very low prices
• New/inactive buyers
• Overly strict terms

6. Learn from Rejections

Every rejection teaches something:

When rejected:

1. Read the reason provided
2. Note any feedback
3. Identify what went wrong
4. Adjust your approach

Common rejection reasons and fixes:

Reason	Fix
Wrong category	Match more precisely
Poor quality	Improve verification
Duplicate	Submit fresher leads
Insufficient info	Gather more details
Out of location	Check filters before submitting

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Building Relationships

Consistent Quality

Same buyers will purchase repeatedly if:

• Your leads consistently meet expectations
• They learn to trust your submissions
• You understand what they want

Specialization

Focus on categories where you excel:

• Know the buyer's industry
• Understand what makes a good lead
• Develop expertise

Reputation Building

Your public profile shows your acceptance rate:

• High rate = More trust from buyers
• Buyers may prioritize sellers with good track records

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Common Mistakes to Avoid

❌ Submitting Everything You Have

Problem: Low-quality leads hurt your rate. Solution: Be selective—only submit leads you're confident about.

❌ Ignoring Location Requirements

Problem: Submitting leads outside buyer's area. Solution: Check location filters before every submission.

❌ Recycling Old Leads

Problem: Stale leads rarely convert. Solution: Focus on fresh inquiries.

❌ Copy-Paste Messages

Problem: Generic messages don't help buyers. Solution: Personalize each message with relevant context.

❌ Not Reading Rejections

Problem: Repeating the same mistakes. Solution: Treat each rejection as a learning opportunity.

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Tracking Your Improvement

Weekly Review

Every week:

1. Check your acceptance rate in Lead Sales
2. Review what was purchased vs. rejected
3. Note patterns in successful leads
4. Adjust your strategy

Monthly Analysis

Each month:

• Calculate your acceptance rate
• Compare to previous months
• Identify top-performing categories
• Set improvement goals

Key Questions

• Which lead requests buy most of my leads?
• What do my successful leads have in common?
• Where are my rejections coming from?
• What feedback are buyers giving?

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Quick Wins

If you need to improve fast:

1. Be more selective – Submit only your best leads this week
2. Focus on fresh leads – Nothing older than 48 hours
3. Read requests carefully – Match requirements exactly
4. Add context – Write detailed, helpful messages
5. Verify everything – Double-check before clicking submit

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Setting Goals

Short-term (This Month)

• Increase rate by 5-10%
• Reduce "wrong category" rejections
• Improve message quality

Medium-term (Quarter)

• Reach "Good" tier (60%+)
• Build relationships with repeat buyers
• Specialize in 2-3 categories

Long-term (Year)

• Maintain "Excellent" tier (80%+)
• Become a trusted seller
• Consistent earnings growth

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Remember

Improving your acceptance rate takes time. Focus on:

• Consistent quality over quick wins
• Learning from feedback over ignoring rejections
• Long-term reputation over short-term volume

Every quality lead you submit builds your success.

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Next Steps

• Tracking your submissions
• Understanding lead scores

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Need Help?

Want personalized advice on improving? Contact support.