Lead Validation Requirements

Every lead you submit goes through validation to ensure quality. Understanding these requirements helps you submit leads that pass successfully.

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Why Validation Matters

Validation protects everyone:

• Buyers get reliable contact information
• Sellers build trust and acceptance rates
• Leads aren't contacted with wrong details
• Platform maintains quality standards

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What's Validated

When you submit a lead, the following are checked:

1. Email Address

Requirements:

• Must be a valid email format (name@domain.com)
• Must not be from a disposable email provider
• Domain must exist and accept email

Examples:

Email	Result
john.smith@gmail.com	✅ Valid
jane@company.co.uk	✅ Valid
test@tempmail.com	❌ Disposable provider
invalid-email	❌ Invalid format
john@nonexistentdomain123.com	❌ Domain doesn't exist

Blocked providers include:

• Temporary email services (10minutemail, guerrillamail, etc.)
• Known spam domains
• Fake email generators

2. Phone Number

Requirements:

• Must be a valid phone number format
• Must include or match a valid country code
• Must be a plausible number for the country

Examples:

Phone	Result
+44 7700 900123	✅ Valid UK mobile
+1 555 123 4567	✅ Valid US number
07700900123	⚠️ Warning: No country code
12345	❌ Too short
+44 1234	❌ Invalid UK format

Phone country warning: If the phone country code doesn't match the stated lead location, you'll see a warning. You can still submit, but verify the information is correct.

3. Location

Requirements:

• Country must be valid
• City should be real and in the selected country
• If the lead request has location filters, your lead must match

Location matching:

• Lead request requires "London, UK" → Your lead must be in London, UK
• Lead request requires "UK (any city)" → Any UK city accepted
• Lead request has no filters → Any location accepted

4. Name

Requirements:

• First name required
• Last name required
• Must be reasonable names (not obviously fake)

What's checked:

• Profanity filter
• Obviously fake entries (e.g., "Test Test", "Asdf Asdf")
• Minimum/maximum length

5. Content Filtering

Your message is checked for:

• Profanity or inappropriate language
• Sensitive personal information (SSN, full card numbers)
• Spam-like content
• Contact information that contradicts provided fields

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Validation Outcomes

✅ Pass

Lead information is valid and submission proceeds.

⚠️ Warning

Something is flagged but submission can continue:

• Phone country mismatch (different from lead location)
• Potential duplicate elsewhere in system

Action: Review the warning, verify information is correct, proceed if confident.

❌ Fail

Submission is blocked due to:

• Invalid email or phone format
• Disposable email detected
• Duplicate to the same lead request
• Content policy violation

Action: Fix the issue and try again.

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Common Validation Errors

"Email appears to be disposable"

Cause: The email domain is on our blocklist of temporary email services.

Fix: Get a real email address from the lead. If you believe this is an error, contact support.

"Phone number is invalid"

Cause: Number doesn't match expected format for the country.

Fix:

• Include the full country code (+44, +1, etc.)
• Check you haven't added extra digits
• Verify with the lead

"Location doesn't match requirements"

Cause: Lead's location doesn't fit the buyer's filters.

Fix: Find a different lead request that accepts this location.

"Duplicate lead detected"

Cause: This exact lead was already submitted to this lead request.

Fix: You cannot submit the same lead twice. Try a different request.

"Content contains inappropriate language"

Cause: Your message triggered the profanity filter.

Fix: Rewrite your message without inappropriate words.

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Best Practices for Passing Validation

1. Collect Complete Information

Get all required fields upfront:

• Full first and last name
• Real email address (not temporary)
• Mobile phone with country code
• Accurate city and country

2. Verify Before Submitting

Double-check:

• Email spelling is correct
• Phone number has correct digits
• Location matches the lead request

3. Use Professional Messages

When adding context:

• Keep it professional
• Avoid slang or inappropriate language
• Focus on helpful information for the buyer

4. Know the Lead Request Requirements

Before submitting:

• Read the description
• Check location filters
• Review any special terms

5. Ask the Lead

If unsure about any detail:

• Confirm the email spelling
• Verify the phone number
• Double-check their location

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What Buyers See

Validation affects the lead score buyers see:

Validation Result	Impact on Score
All checks pass	Higher score
Warnings present	Slightly lower score
Marginal pass	Lower score

Higher-quality leads get purchased faster.

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Frequently Asked Questions

Why was my lead rejected for email when I know it's real?

Our blocklist may include the domain. If you're confident it's legitimate, contact support with details.

Can I submit a lead without a phone number?

No, phone numbers are required for all leads.

What if the lead has two phone numbers?

Submit the primary/mobile number. You can mention the alternative in your message.

Do validation rules ever change?

Yes, we continuously improve validation. Always ensure information is accurate.

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Next Steps

• Avoiding duplicate lead rejections
• Understanding lead scores

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Questions?

Validation questions? Contact support.