Understanding Lead Scores & Acceptance Rates

Your success on Referr depends on lead quality. Here's how lead scores work and how to improve your acceptance rate.

What Is a Lead Score?

Every lead you submit receives a quality score from 0-100. This score is visible to buyers and influences their purchase decisions.

How Scores Are Calculated

Lead scores are based on multiple factors:

1. Information Completeness

Leads with complete information score higher:

Field	Impact
Valid email	✅ Essential
Valid phone	✅ Essential
Full name	✅ Essential
Location (city)	➕ Bonus
Company name	➕ Bonus
Seller message	➕ Bonus

2. Validation Quality

How well the lead passes validation:

Check	Result
Email fully validated	Higher score
Phone format perfect	Higher score
Location matches request	Higher score
No warnings	Higher score

3. Request Match

How well the lead fits the lead request:

Location within buyer's filters
Implied relevance to category
Alignment with buyer's terms

4. Seller History

Your track record affects scores:

Factor	Impact
High acceptance rate	➕ Score boost
Many leads purchased	➕ Score boost
Recent rejections	➖ Score penalty
New seller	Neutral (no history)

Score Ranges

Score	Quality Level	Buyer Perception
80-100	🟢 Excellent	Likely to purchase
60-79	🟡 Good	Worth considering
40-59	🟠 Average	May need convincing
0-39	🔴 Low	Often rejected

What Is Acceptance Rate?

Your acceptance rate is the percentage of your submitted leads that buyers purchase.

Formula:

Acceptance Rate = (Purchased Leads ÷ Total Submitted) × 100

Example:

Submitted: 20 leads
Purchased: 15
Acceptance Rate: 75%

Where to See Your Stats

Lead Score

Shown after you submit (if available)
Visible on individual lead details
Buyers see this when reviewing

Acceptance Rate

Displayed on your Lead Sales page
Visible on your public profile
Updates with each purchase/rejection

Improving Your Lead Score

1. Complete All Fields

Don't skip optional fields:

Add company name when known
Include a helpful message
Provide accurate location details

2. Ensure Validation Passes Cleanly

Before submitting:

Verify email is real (not disposable)
Confirm phone number format
Double-check location accuracy

3. Match the Lead Request Precisely

Only submit leads that:

Fit the exact category
Match location requirements
Align with buyer's description

4. Write Helpful Messages

Context improves scores:

How you know the lead
What they specifically need
Urgency or timeline details

Improving Your Acceptance Rate

1. Focus on Quality Over Quantity

One excellent lead beats five mediocre ones
Buyers remember quality sellers
Build reputation for reliability

2. Read Lead Requests Carefully

Understand what buyers really want:

Their ideal customer profile
Service specifics they mention
Terms and conditions

3. Submit Fresh Leads

Recent inquiries convert better
Old leads go stale
Buyers want responsive leads

4. Learn from Rejections

When leads are rejected:

Read the feedback provided
Understand what went wrong
Adjust future submissions

5. Target the Right Buyers

Some buyers are better fits:

Active buyers who purchase often
Clear descriptions of what they want
Fair pricing for the category

Why Scores and Rates Matter

For Individual Leads

Higher scores = Higher purchase likelihood

Buyers often:

Sort by score first
Purchase high-scoring leads immediately
Skip low-scoring leads

For Your Reputation

Buyers can see your acceptance rate:

High rate = Trusted seller
Low rate = Buyer hesitation
Affects future submissions

For Your Earnings

Better quality = More sales:

More leads purchased
Faster purchases
Repeat business from buyers

Common Questions

Why did my lead get a low score?

Possible reasons:

Validation warnings (phone country mismatch, etc.)
Missing optional fields
New seller (no history yet)
Lead doesn't match request well

Can I improve a lead's score after submission?

No, scores are set at submission. Focus on the next lead.

Why is my acceptance rate low?

Common causes:

Leads don't match request requirements
Quality issues with contact information
Submitting to competitive requests
Buyers are very selective

How do I recover from a low acceptance rate?

Focus on quality over quantity
Be more selective about which requests you submit to
Improve your lead sourcing
Rate improves as new leads are accepted

Does score affect what I earn?

Not directly—you earn the same amount per purchased lead. But higher scores lead to more purchases.

Benchmarks to Aim For

Metric	Starting	Good	Excellent
Lead Score (average)	50+	70+	85+
Acceptance Rate	30%+	60%+	80%+

Tracking Your Progress

Weekly Check

Go to Lead Sales
Review recent submissions
Note which were purchased vs rejected
Read any rejection feedback

Monthly Review

Calculate your monthly acceptance rate
Compare to previous months
Identify improvement areas
Adjust your strategy

Long-Term Trends

Over time, aim to:

Increase average lead score
Improve acceptance rate
Build buyer relationships
Grow earnings consistently

Next Steps

Questions?

Need help improving your stats? Contact support.