I provide business mentoring, specialising in branding, marketing and starting a new business

About this service

I’m Alex, a fangirl for the underdogs, outliers and renegades of business. I'm an accredited mentor for startup founders who need a hand as they navigate the ups and downs of building a business. I am particularly fab at helping founders communicate with confidence, step into leadership with ease, and nail their personal brand to stand out in a crowded market. My background is in branding, design, and marketing, but my real superpower? Helping you show up as your authentic, unapologetic self and owning it. I’ve got a soft spot for underdogs, outliers, and the people who don’t quite fit the mould—because let’s be honest, they’re usually the ones with the best ideas. I’m here to create a judgment-free zone where you can throw all your wild ideas at the wall, and I’ll help you figure out which ones actually stick. I’m here to help you cut through the noise, stay focused, and tackle challenges with the right mix of strategy and straight talk. I’m especially good at working with founders who are tech wizards or operational geniuses but maybe struggle a bit with things like emotional intelligence, communication, or telling a story that makes people care. That’s where I come in—I’ll help you talk like a human, lead with empathy, and connect the dots between what you do and why it matters. Oh, and if there’s something outside my wheelhouse (hello, finance or legal stuff), I’ve got a killer network of experts I can point you to. Here’s the feedback I’ve had so far: people reckon I create a space where they feel seen, heard, and ready to take on their biggest challenges. If you’re looking for honest guidance, genuine support, and a little encouragement to dream big, let’s make it happen.